Soledad Arias

                                                                                                   

Soledad Arias like you I forgot
billboard project 2006

Inserted into the public realm, like you i forgot, lingers like a whispered
private thought; words are pronounced in the first person, thus provoking an identification for the audience. The phrase printed on the billboard creates in a short lapse of time, a visual delay, leaving the passersby with a thought to ponder rather than a slogan to consume. This billboard project subtly addresses the relevance of remembering as a personal and social vehicle to responsibility, healing and awareness.

Billboards are ephemeral; and they are destroyed and disappear when taken down. And it is precisely because of this disappearance that they are able to make their absence felt, alluring the passersby with anticipatory desire.